One of the hardest decisions small businesses in Phoenix are often faced with, is the budget allocation decision. The tradeoff between marketing expenditure and product development could be quite tricky. Under such circumstances, the businesses are under pressure to deliver maximum sales and marketing results at the cost of least possible expenditure. A shrewd entrepreneur is always on the lookout for new marketing ideas and tactics, which promise high promotional potential and low expense. Such businessmen know that a printing service is among the best buddies in their business. If leveraged the right way, print shop can bring radical business opportunities in your path. Some of the inexpensive yet highly effective marketing tactics have been discussed below.
Never pass an opportunity to attend a networking event in your city. People participate in those events for a reason. They intend to get in touch with people who are problem solvers. They may not need you now, but when they need someone, you should be the first name to pop up in their head. Meet as many people as possible and share your business card with every one of them. In fact, make it a rule to never go out without enough cards.
Apart from the networking events, you can host your own events to promote your company and products. The event could be based on themes related to your business or something non-specific such as competitions, fundraising or just-for-fun events. Such events are a great place to share and showcase your products using brochures and catalogues. Strategically placed brochures and catalogues at the venue, capture the attention of people and linger in their memory for a long time.
Gift your customers
People are tired of marking promotional emails in their inbox as “read”. Email promotions are considered by many to be robotic and impersonal. For this reason, businesses will benefit greatly by showing their personal side to their customers. Send gift cards, postcards or vouchers to your customers on the occasion of their special days such as an anniversary or a birthday. A post card greeting or a nice gift card neatly packed in an envelope exudes a lot more personal touch than an impersonal email blast.
If your business can solve the problems of the underprivileged, do not hesitate to offer the products for free to these people. They are your future brand ambassadors. The products can be distributed at an event, which can be publicized with attractive flyers. Innovative utilization of flyers and charity events could be heavily rewarding.
People love free stuff. Giving your customers freebies is one of the best ways to delight them. Useful and practical things such as calendars, door hangers and notepads, are used by people for a very long time. When you gift such objects with your company name or products branded on them, they are not only seen by your customers, but also by the people who visit them. Such heartwarming actions turn your customers into your brand ambassadors and help you grow your business.
Phoenix entrepreneurs can make the use of print shops in numerous other ways to improve their business. Whether you are using the customized presentation folders, letterheads, file folders or sales sheets, every piece of formal object speaks out loud the professional spirit of your company. It is therefore important that you find a reliable and quality print shop to be by your side to manage all your promotional requirements.
Thank you to LinxPrint for the use of their photo in this blog post. Visit their site at http://www.linxprint.com/